With about 62% of the world’s population having the internet, you can have anyone from anywhere around the world interacting with your business. But how will people interact with your business if you do not have any web presence? Well, in this post, we will share with you 5 reasons why you should have a web presence
Table of Contents
1.Exposure
As stated earlier, 62% of the world’s population has access to the Internet. Therefore, by having a web presence for you or your business, you can easily have people interact with you and vice versa with ease. These days, all you need is to either have a social media account, or preferably your own website and anyone from anywhere with internet access can see what you and your business are all about.
For individuals, having a web presence makes it easy for you to also network with new and like-minded people. This gives you the opportunity to network with these individuals and build business relationships all by carefully showcasing who you are on the internet.
For businesses having a web presence allows you to attract customers from all over the world. By leveraging the power of web or social media optimization, you can have algorithms of whatever platform you are on expose your business to your target audience–whether locally or internationally. This creates a much cheaper and less labour-intensive way to market your business compared to traditional ways of doing things.
2.One-Click Sharing
With a web presence, people can see your pictures, your reviews, your blogs, and any personal information you want to share with millions of people with ease. I mean, all you need to do is to upload that file, image or text on the platform of your choice, click on share, and you can have millions of people seeing what you shared. This makes it much better than the traditional way of sharing information, I mean, imagine having to send each picture you take manually to millions of people. Not only will that be expensive, but then, it will be labour-intensive.
3.Enchancing Customer Experience
Well, not only does having an online business make it easy for you to share information with tons of people, it makes it easy for tons of people both consumers and clients to reach you. All someone has to do is to search your name on the platform you use, and they can reach you.
Again, most platforms have tons of tools you can leverage to enhance your customer experience, ensuring that you retain more customers. With tools like live chat, photo sections, reviews, blogs, and whatnot, customers can easily relate to your brand without having to spend too much.
4.Credibility
Unless you are an elderly person, or you live under a rock, no one is going to take you seriously if you do not have some form of web presence such as social media or your personal website. Everyone expects you to have either a Facebook, Instagram, Twitter, LinkedIn or a website. Most customers and clients often rely on these to make a judgement as to whether to do business with you or not.
Having a web presence gives you the flexibility to curate a profile that showcases the positive side of your business. With an online presence, you can showcase the good deeds, products, and how beneficial your product/service has been to people. This can easily build up some social trust allowing more people to purchase from or interact with your brand.
5.If You Don’t, Someone Else Would
Well, if you decide not to have an online presence, your competitors are going to and they will have more traffic than you would if done right. 81% percentage of online retailers conduct an online search before making a purchase; therefore, if you do not set up your online presence, you are definitely going to be losing a great market share to your competitors whose product/service might probably not be on-par to yours.
In this day and age, having an online presence is non-negotiable. We highly recommend that you think through this and choose the right online presence for you. This is because each social media platform is designed for a specific type of target audience; therefore, having this in mind and also optimizing your presence per the requirements of these platforms will help you achieve your goal.